A New Path in Pet Care
At WagWay, we’re here for the love of pets and the people who care for them. We help pet care businesses strengthen their paws-itive impact and grow in ways that feel good, not corporate. Together, we’re raising the woof on what pet care should look like, and building a community where every pet and provider can thrive.

We’re here for you, whatever is on your mind. Our top dog would be thrilled to talk pet shop with you.

Scott Buttz, CEO of WagWay.
Enriching Pets’ Lives, AllWays
WagWay provides premium pet care businesses the resources, expertise, and technology they need to eliminate obstacles and broaden their reach. Together, we are redefining quality pet care and cultivating a vibrant community for pets and their parents.


Innovation puts us a breed apart.
As leading industry innovators, we invest in advanced technology and digital tools. So you can focus on what truly matters—providing the best care for people’s pets.

We help companies grow.
We provide essential resources that make it possible for you to expand your business. Up your game in staff, technology, facilities, marketing initiatives, and more.

Experience makes it happen.
WagWay’s deep knowledge of the pet care industry is unparalleled. We speak your language, we understand your business, and we know how to turn your dreams into reality.
See Partnership in Action
Hear about the WagWay experience direct from our PUPS Pet Club partner.
Meet our partners
Sit. Stay. Read Our Latest Posts.
Learn from our latest news and insights on recent happenings, pet-related topics, and how WagWay is helping pets and people thrive.


The Pros and Cons of Pet Health Insurance: Is It Worth It?
As the Chief Veterinary Officer at WagWay, Dr. Ashley Harris has observed a growing trend among pet owners, particularly Millennials and Gen Z, turning to pet insurance to manage rising veterinary costs. In this article, she explores pet insurance pros and cons to help you determine if it’s the right choice for you.

Pet Care’s Digital Advancement: How WagWay is Leading
With Millennials and Gen Z driving demand for convenience, WagWay is at the forefront of this shift in pet care. Our digital roadmap and upcoming mobile app aim to transform how pet parents interact with services, providing unmatched convenience and community involvement in everyday pet care.

5 Learnings from A Quarter Century in Pet Care
After 25 years in the pet care industry, PUPS CEO Dan Rubenstein knows that exceptional providers build strong bonds with pet owners. They prioritize skilled staff, genuine expertise, and quick responses, ensuring that your pets receive the best possible care through a perfect balance of responsibility and passion.