A WagWay Guide to Starting Smart and Scaling With Purpose
It is the difference between a day of activity and a day of purpose. It is how we help dogs thrive emotionally, mentally, and physically while deepening trust with pet parents and empowering our teams.
1. Begin With Your “Why”
The Foundation of Meaningful Enrichment
- What emotional or behavioral outcomes matter most?
- How should play feel? Structured, free-flowing, or purpose-driven?
- How does enrichment support your broader standard of care?
“Enrichment isn’t about filling time. It’s about fulfilling needs. At PUPS, we create purposeful activities that engage dogs physically, mentally, and emotionally, beyond what most daily routines provide. Designed with certified trainers and behavior consultants, our enrichment helps dogs stay calmer, more resilient, and less anxious, while reducing unsafe or unwanted behaviors.”
Elizabeth Silberman, VP of Operations, PUPS
2. Start Simple
Sensory, Social, and Stress-Reducing Activities
- Scent discovery using rotating scents like lavender, mint, or peanut butter
- Basic puzzles or frozen treats that promote problem-solving and calm energy
- Music therapy or ambient playlists
- Small group or structured play based on temperament and energy levels
3. Train Your Team to See Enrichment as Essential Care
Equip your team to:
- Evaluate canine body language and adapt activities accordingly.
- Adjust enrichment timing based on energy levels, weather, and group dynamics.
- Understand the purpose behind each activity so they can communicate value to pet parents.
4. Build in Phases
A Quarterly Approach to Growth
- Quarter 1: Introduce simple sensory and puzzle-based activities
- Quarter 2: Add themed enrichment days and routine-based activities
- Quarter 3: Invest in agility or confidence-building structures
- Quarter 4: Launch parent-facing offerings such as enrichment add-ons, memberships, or bundled daycare experiences
5. Bring Pet Parents Along for the Journey
Bring enrichment to life for them through:
- Daily reports with photos or short updates
- Monthly social content showing new enrichment activities
- Quarterly educational emails explaining why enrichment matters
- Progress notes for dogs in daycare or boarding are frequently
6. Measure, Reflect, Refine
The WagWay Way
- What activities create the most engagement?
- How does enrichment impact behavior, stress levels, or social harmony?
- What feedback are pet parents giving?
- How does the team feel about execution, flow, and feasibility?
“Enrichment is never one size fits all, because no two pets experience the world the same way. At Pawville, we intentionally tailor enrichment to each dog’s breed, personality, and energy level. Whether it’s structured play, social time, problem solving, or quiet moments to decompress, our goal is simple: meet pets where they are and help them feel fulfilled, confident, and genuinely cared for, both mentally and physically.”
Eryn Oprea, Director of Marketing, Pawville
Enrichment is where care meets creativity, and where every WagWay brand has the opportunity to elevate its standard of care.
Start small. Build with purpose. Grow with your people and your pets.
Because when enrichment thrives, everything else thrives too.
