Our Pedigree

We started WagWay because we saw a gap in pet care, and knew there was a better way to serve both the people and the pets at the heart of it.

We believe life is better with pets, and that they deserve care that goes beyond the basics. That’s why we partner with like-minded providers who offer everything from boarding and daycare to grooming, training, walking, and wellness.

With the right support, tools, and community, we help these businesses grow stronger, serve smarter, and keep tails wagging at every stage.

Great Place to Work

At WagWay, we talk a lot about whole health—for pets, for pet parents, and for the businesses that care for them.

But none of that is possible without the humans behind it all. The ones showing up with heart, hustle, and compassion every single day.

That’s why we’re proud to share that WagWay is now Great Place to Work® Certified.

Our Mission

To be the go-to partner for pet care pros and pet parents alike, supporting every step of the pet journey.

Our Vision

To help pets live their fullest, furriest, healthiest lives, making it easier for the humans who love them to give the care they deserve.

Pack Principles

What makes us who we are

Trustworthy

We keep our word and stay paws-itively committed to doing the right thing. Pet care is built on trust, and we earn it in every interaction, every time.

Credible

Our credibility isn’t just earned, it’s shared. With teamwork, transparency, and a common purpose, we collaborate to fetch the best results.

Relatable

We speak human, clearly, kindly, and without fluff. Whether it’s pet parents or partners, we keep communication open, honest, and easy to connect with.

Supportive

To us, pets are family. Their safety, happiness, and health come first, and we support each other like one big pack to give them the care they deserve.

Empowering

We help pet care providers grow from great to best in show. Through leadership, learning, and the right tools, we fuel confident progress at every step.

Our Pack Leaders

Meet the humans behind the leash. Our executive team is a group of seasoned pet lovers and industry pros who’ve built, scaled, and supported thriving pet care businesses. They know the turf, speak your language, and bring real-world experience to every partnership.