Jeff is an experienced operating executive with a track record of building and scaling high-growth companies across the pet care, retail, and service industries. In this new role, Jeff will be responsible for operations and marketing across the portfolio as he focuses on elevating our customer experience and growing the number of pet families we serve. He most recently served as Chief Operating Officer at Destination Pet, where he led operations, training, integrations, and marketing for more than 200 centers nationwide, driving incredible growth in all areas of the business. Previously, Jeff held executive roles with Sally Beauty, H&R Block, Ulta Beauty, and Advanced Auto Parts, where he oversaw multi-billion-dollar businesses, led omni-channel innovation, and drove enterprise-wide restructuring and growth initiatives. Earlier in his career, he built his leadership foundation in district and regional roles with brands including Ulta, Icebreaker Merino, Talbots, Old Navy, and Eddie Bauer. In 2025, Jeff founded Pawcare, a SaaS platform serving pet businesses and pet parents with booking, CRM, and marketing solutions. His breadth of experience, from building tech-enabled platforms to leading large-scale service organizations, positions him uniquely to guide WagWay’s continued growth. Jeff holds a B.S. in Biology and Chemistry from Northern Illinois University and studied Marketing Analytics at Colorado State University. He has been recognized with multiple leadership and innovation awards and has served on the boards of Vetted Pet Health and the American Pet Society.

Please join me in welcoming Tim Loef (pronounced lay-f, sounds like lake) to the organization as our CFO. Tim comes to us with 20 years of experience across a number of industries including extensive experience in multi-site retail and healthcare. Most recently, Tim was the Senior Vice President of Finance, FP&A, Procurement, and Data & Analytics for Rite Aid Pharmacy. Tim lives in Chicago with his wife and their 9 pets. In his spare time, he also enjoys sports, games, and volunteering. Tim is deeply passionate about animal welfare and loves learning about animals and helping however he can.

Elisa is a digital marketer with a deep love for both data and storytelling. Over the years, she’s had the chance to work with incredible brands like Pandora and Spanx, helping to build marketing strategies that not only drive results but actually connect with people. She’s especially passionate about crafting customer journeys that feel intuitive, engaging, and personal—because marketing should feel like a conversation, not a pitch. Elisa brings a mix of creativity and analytical thinking to building brands, always looking for that sweet spot where insights meet inspiration. Outside of work, Elisa is a mom to two amazing kids, Leo and Elle, and dog-mom to her family’s pup, Lilly.

Tommy comes to us from Rippeon Equipment where he was the Controller and responsible for re-vamping the point-of-sale process, improving accounting and operational procedures, and automating accounting processes. Prior to Rippen, he worked for GreenLeaf where he implemented the month-end close process, built out the accounting function, and played a key role in bringing the company through a successful business exit. Outside of work, Tommy enjoys spending time with his wife and two children. He enjoys playing golf and spending time with his family at Lake Anna.

With a diverse background spanning the restaurant and retail industries, Elise brings a proven track record of driving growth through people development, new market expansion, and operational excellence. Elise will be working closely with the PUPS and Pawville teams to drive operational initiatives and support our overall growth. Additionally, she’ll be working cross-functionally with the WagWay team to advance our strategic plan on a number of fronts, including geographic expansion, organic growth, and margin expansion. Over the years, she has led the opening of new locations across the country while also focusing on strengthening existing operations by enhancing efficiencies and elevating standards. Outside of work, Elise and her fiancé are parents to one-year-old Dachshund named Andy. As a proud TCU grad, she loves college football season and never misses a chance to root for the Horned Frogs.

In his role as VP of Real Estate and Construction, Pat leads the overall WagWay development process from site origination to completed site delivery across all brands as we grow and scale. With over 25 years of global corporate real estate experience, Pat has a proven track record of organizational design, development of real estate operating models supporting an enterprise’s change management through a PMO approach, portfolio optimization, risk mitigation, efficiency, and cost reduction. Pat has supported the strategy and execution of high-velocity development companies in education, hospitality, retail and consumer services throughout his career. Pat and his family reside in Bel Air, Maryland.

Crystal leads our people strategy across WagWay and its brands, focusing on attracting, developing, and retaining top-tier talent while fostering a productive, supportive, and innovative employee experience & culture. Crystal has over 17 years of experience in all functional areas of the Human Resources field across various industries including hospitality, retail, healthcare, aviation, and financial. In her last two roles, she was the Head of Human Resources where she was responsible for setting the people strategy for the organization. She has leadership experience in both Fortune 500 companies and high-growth startups. She is known for her strategic vision, empathetic leadership, and her ability to implement transformative HR initiatives that align with business objectives. At WagWay, Crystal’s leadership ensures that our people strategy supports our mission/ vision and fosters an environment where every team member can thrive and contribute to our collective success.

In her role as Chief of Staff, Sarah is responsible for leading strategic initiatives and managing WagWay’s operating system: the annual and quarterly planning process. With nearly a decade of experience in strategy and growth-oriented functions with early-stage businesses, Sarah has a strong track record in managing complex, cross-functional initiatives. Sarah joined WagWay from T. Rowe Price where she led business development and value creation for the Private Investments team. Her prior operating experiences include Partnerships, Strategy and Product functions at Coinbase, Sonder and American Express. Sarah resides in Baltimore with her husband, her two children (George & Bennett) and her golden retriever, Cody. They enjoy an active lifestyle and can be found hiking, biking and skiing on the weekends.